Live events often involve large crowds and high levels of consumption particularly of food and drinks making waste a major concern.
At such events, connected packaging emerges as a game changer, an innovative solution to enhance consumer engagement and reduce environmental footprints.
It promises both marketing and sustainability action. But could this be a solution that truly adds value to your brand?
Rethinking Events in the Age of Sustainability
In an era of sustainability and eco-consciousness, brands are rethinking how live events can be organised to be more environmentally friendly. Traditionally, live events relied on physical packaging and a large scale of logistics, which added up to more waste.
Connected packaging surprisingly appears as an innovative solution and offers smarter transformation. This smart packaging incorporates QR codes and NFC tags, transforming event experiences into the digital realm.
It’s not only replacing physical materials with engaging digital experiences, but allows brands to promote sustainability and create more meaningful connections. It’s a smart way to turn your products into engaging platforms while staying environmentally responsible.
Why Connected Packaging Plays a Key Role
This modern solution transforms traditional packaging into interactive platforms and is rapidly becoming a powerful tool for brand engagement. As the latest innovation, this is how they play a crucial role, especially in live events:
Smarter Sustainability
Unlike traditional packaging, this packaging offers a low-impact solution for brands in live event promotion. Only by a single scan, it effectively replaces physical tickets, brochures, and other manuals.
Moreover, brands can gather essential insights into how consumers interact with their products. These insights help brands make better decisions on marketing strategies and packaging materials.
As a result, it will be a smarter approach, both for your business and sustainable development.
Efficient for Event Integration
Interactive packaging also promotes efficient integration for live events. It can serve as a scalable tool eliminating the need for excessive printing of physical materials, invitations, and complex registration forms. It simplifies logistics and absolutely more cost-savings.
Read About: Reducing Waste and Improving Sustainability in Packaging with Efficient Printing Systems
Improved Brand Engagement
Different from the other types of packaging, this one can lead into engaging interaction between brands and consumers. Consumers can scan product packaging to join virtual events, play games, or receive personalised promotions.
This targeted strategy allows businesses to tailor promotions and content for specific audiences—without generating unnecessary waste.
Enhanced Consumer Trust
This packaging provides a direct way of communication between consumers and brands. It can show them about ethical sourcing or products’ supply chain, which is basically essential information to help consumers make responsible choices.
This information helps consumers learn where the products are coming from, how they are produced, and ultimately what the brands actually stand for. It helps brands build trust and position themselves as responsible businesses.
Inside the Closed-Loop: Events as Innovation Labs
Live events have now become innovation labs—enabling more dynamic interactions between brands and consumers.
And connected packaging is one of the factors contributing to this closed-loop—opening up the way feedback can flow directly from consumers to brands or event organizers. This is how it looks like:
Real-Time Feedback and Smart Engagement
Consumers or live events’ attendees can easily share their feedback through these packaging technologies, simply by simply scanning QR codes on products or event passes.
This real-time feedback allows event organizers to directly adjust and make events more engaging.
On top of that, this packaging also enables smart engagement. So, by scanning a product at live events, you might be able to unlock exclusive merchandise or get personalized discounts.
The Printing Technology Behind It All
The making of connected packaging heavily relies on printing technologies that can bring high-precision data and the following are some of the best methods for generating one:
Thermal Inkjet
Thermal inkjet, commonly known as TIJ, is ideal for printing unique QR codes on each package. They are excellent for personalization and short runs, and can even provide great results on various kinds of surfaces .
Continuous Inkjet
Continuous inkjet or CIJ promotes high-speed production with high-resolution outputs. This type is reliable for its minimal setup, cost-effectiveness, and low maintenance
Read About: How Inkjet Technology Enhances Smart Packaging for Better Traceability and Engagement
How DSI Supports Your Sustainable Packaging Journey
DSI specializes in responsive and innovative coding solutions powered by thermal inkjet printers.
Our eco-friendly solutions use non-contact systems that are ideal for creating connected packaging—eliminating the need for excessive packaging materials, thus can reduce waste more effectively.
Through interactive packaging, DSI helps brands to improve consumers’ trust, promote supply chain efficiency, and unlock engaging marketing.
Curious to find out how our technologies can drive your brands into measurable sustainability? See a complete list of thermal inkjet printers here.
Final Thoughts: Driving Sustainability, One Label at a Time
In this era, consumers are getting more aware of environmental issues and they increasingly seek sustainable options in daily life especially at live events, where waste is often a primary concern.
Connected packaging emerges as a strategic solution for this, providing more than just a digital trend for consumers. It offers a powerful tool to help brands engage interactively while being responsible to the planet.
References
https://www.domino-printing.com/en/blog/2025/the-rise-of-the-sustainable-event
https://www.camcode.com/blog/connected-packaging-explained/
https://packagingeurope.com/connected-packaging/
